It was initially only available as a boxed retail release, and was marketed as a free upgrade for pre-ordering the regular edition ahead of its release.
The content included was made available as part of the Heroes and Villains Pack released on February 28, 2012.
- Three stock cars, three Need for Speed editions, and two signature editions
- Five Challenge Series events
- War Machine by Black Motorcycle Club was featured in the Limited Edition trailer, but was not part of the released soundtrack.